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Invest HatayInvest Hatayby Burç Consulting

Premium Food Brand Investment

Antakya cuisine's status within the UNESCO Creative Cities Network (Gastronomy field) gives products like pepper paste, zahter and künefe syrup a strong foundation for a premium-positioned food brand built on modern packaging and branding.

Premium-packaged regional food products

Antakya's inclusion in the UNESCO Creative Cities Network's Gastronomy field gives regional products international recognition and a compelling brand story. Authentic products such as pepper paste, zahter (thyme blends), pomegranate molasses and künefe syrup can be positioned as a premium segment in both local supermarkets and export markets through modern packaging design and a consistent brand identity.

What Project Types Can Be Considered?

  • Premium-packaged pepper paste and spice blend brand
  • Boutique olive oil and olive product brand
  • Künefe syrup and dessert product branding
  • Gift/gourmet food set production and branding

Which Areas Should Be Considered?

The Antakya area is the primary location given proximity to both raw material sources and traditional production know-how. Hassa OIZ offers a separate option for packaging and scaled production.

Licensing and Permit Process

  • Food business registration/approval from the Ministry of Agriculture and Forestry
  • Trademark registration (Turkish Patent and Trademark Office)
  • Product-specific international certification if targeting export (BRC, IFS)
  • Workplace opening and operating permit

Incentive and Support Elements

The Ministry of Trade's Turquality and brand support programs apply directly to branding investments targeting food exports; Region 6 incentives add a further layer for the production facility.

Explore our Investment Incentive Consulting service

Points to Keep in Mind

Premium positioning is built not only on product quality but on a consistent brand narrative and visual identity; investing in brand strategy as early and as seriously as production is important.

Frequently asked questions about premium food brand investment

It provides international recognition and an authenticity narrative, particularly strengthening the brand story in export markets.

Let's shape your premium food brand investment together

Tell us your product category, target market and budget, and we'll map out a plan tailored to you.